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I had a moment with a fellow photographer friend of mine, when she said that she found an amazing album company. I asked why she loved it so much, and she’s said “well, it’s just so my brand.” I realized, that I was having a hard time making decisions for my clients because not only did I really not know what my brand was, but that it wasn’t what I liked. I made a decision at that point to change my brand to match the most important creative part of my business, me.